The Edmonton Oilers and Play Alberta announced a new agreement Tuesday to establish Play Alberta as the exclusive sports betting and online gaming partner of the NHL franchise.
Play Alberta logo will be featured prominently on the Edmonton Oilers home jerseys
Moreover, the deal will see the Play Alberta logo featured prominently on the Oilers home jerseys. GameSense, AGLC’s responsible gambling program, will be displayed on the helmets of the Oilers for each home game as well.
“Play Alberta is proud to continue its partnership with the Edmonton Oilers over the next several seasons,” said Kandice Machado, Chief Executive Officer, AGLC.
“We value our patrons and the fans of the Oilers and are thrilled to see PlayAlberta.ca, Alberta’s trusted gambling platform along with the best-in-class responsible gambling program – GameSense – as prominent fixtures on the Oilers uniforms.”
Additionally, PlayAlberta.ca is a leader in iGaming in the Canadian province. Of course, the website has integrated AGLC’s GameSense and Self-Exclusion programs. This will help support gamblers 24/7.
Play Alberta, GameSense brands to be featured via promotions in Rogers Place, ICE District
“We are proud to call Play Alberta the official sportsbook of the Edmonton Oilers,” said Stew MacDonald, President & Chief Revenue Officer, OEG Sports & Entertainment.
“[The] revenue generated by Play Alberta [will go] to valued services and programs that help enrich the lives of Albertans. … The Play Alberta logo on our home jersey is a testament to our commitment to communities across Oil Country.”
Furthermore, the Edmonton Oilers and PlayAlberta.ca partnership will feature Play Alberta and GameSense brands through promotions. According to the news release, brand promotions are now being displayed at Rogers Place and ICE District.
The brands will also be featured in giveaways throughout the season, including game tickets and memorabilia.
In the 2023-24 fiscal year, PlayAlberta.ca generated $235 million in net sales. That’s an increase of more than $42 million from 2022-23. Gaming revenue is sent to Alberta’s General Revenue Fund, which supports programs and services for residents.
