Last Wednesday, Bally’s Corporation CEO Robenson Reeves spoke at the company’s Q2 2024 earnings call. He mentioned that Bally Bets expects to go live in Ontario in Q4. Bally Bet has offered its online casino in Ontario’s regulated market since its launch in July 2022. That was just three months after Ontario opened its competitive sports betting market. Ontario was Bally Bet’s second online casino including the one they have in New Jersey. Bally Bets operates multiple sportsbooks in the United States but they are still trying to find their way into Canada. This has been an ongoing struggle since 2022. CEO Robenson Reeves hinted that a change is coming but he could not give a definite timeline. Along with launching in Ontario, Reeves said Bally Bets plans to launch in an additional four US states.
Bally Bet plans to launch in four additional states in 2024
At the company’s earnings call on Wednesday, Robinson Reeves noted that Bally Bets has expansion in their plans. He mentioned Illinois and Tennessee as states where they should have an easy time launching. The difficulty comes with New Jersey, a state that already has Bally sportsbook operations. However, New Jersey wants to add Bally Bets online sports betting market. All of these additions are to help Bally Bet start gaining a real percentage of the market share in the US.
On the same day of the earnings call, Bally Bet officially launched in Maryland That is their ninth state of operation in just four weeks. Their sportsbooks are also live in Massachusetts. During a financial statement, CEO Robenson Reeves attributed most of the gains to “excellent” results in New Jersey and Pennsylvania iGaming. Bally Bet has about 1% of the market share but their Bally Casino has been more profitable. Robinson had this to say.
“We continue to generate excellent results in our New Jersey and Pennsylvania iGaming markets as well as from our Bally Bet OSB operations, driven in part by the ongoing integration of the Kambi and White Hat technology platforms which have garnered positive player feedback and enhanced our ability to deliver a leading product offering,” – Robinson Reeves
