In Canada, Ontario is the epicenter for online gambling and sports betting. No other province has as wide of a selection as Ontario does. In total, they have 53 licensed gaming platforms. They are all trying to compete for a piece of the (2.4 billion CA) and ($1.7 billion US) of future revenue. The EKG reported last week that a wholly regulated Canadian market without the grey market would be worth $9.2 billion. Additionally, they reported that Canadian markets are dominated by icasinos. Operators continue to monitor what does well in the industry and they must be ready to adapt their business.
What will PowerPlay.com offer to Ontario’s iGaming market?
Of the 53 licensed gaming operators in Canada, PowerPlay.com is one of them. Since 2018, PowerPlay.com has been a “core market” for Canada. Recently, PowerPlay launched its new Canadian website. According to the industry operator, they plan to offer an elevated gaming experience for players. Their site features hundreds of new casino games along with new player props and same-game parlays. PowerPlay wants to make sure its site is user-friendly so that players can place bets easily and safely. Their sportsbook manager Bill O’Brien had this to say.
“The Same Game Parlay promises to be a hit, allowing players to bet on multiple events within the same game to compound their odds for a potential big payoff,” said O’Brien. “Those parlays can include popular player props, such as who will score or how many shots a player will get, above and beyond betting on the game result. This is the next level of sports betting.”
Their CEO Dean Serrao made this comment about what new casino games will offer. The iGaming and casino industry is continuing to expand rapidly in Ontario. Over the last year, they’ve seen a 78% growth in total wagers. Ontario had $35.5 billion wagered in 2022-23. That number is already at $63 billion in 2023-24.
“Our worldwide teams have been working around the clock to ensure players have the best possible site, and the fact that players can now seamlessly access the platform across multiple localized markets will further enhance that experience,” – Dean Serrao
