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Number of Social Media Users to Reach 5.85bn by 2027 (28% increase)

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Social media has completely taken over this generation. It’s one of the most addicting and time-consuming activities to do on a smartphone.

With an unlimited supply of entertainment, social media has captivated users across the globe.

Users can scroll through countless photos and videos, follow celebrities, and stay in touch with friends from anywhere in the world with a touch of a button.

There are numerous social media platforms providing different forms of content and the number of users is increasing every single year. Most users have accounts on various social media platforms where they share their personal lives through a series of pictures and text.

According to a report by Best Sports Betting Canada, those numbers are only going to continue to grow. The number of social media users is set to increase by 28 percent by 2027. By then, 70% of the world will be on social media, according to data sourced from Statista.

Here are the highlights from the report below:

  • The number of social media users set to increase by 28% by 2027
  • Time spent on social media has increased by 32% since 2015
  • 70% of the world will be on social media by 2027

Number of Social Media Users is Set to Increase 28% by 2027

Social networking is one of the most popular and powerful digital activities worldwide and it’s constantly growing every year. According to studies, the number of social media users will increase by 28% to a total of 5.85 billion users by 2027.

Social media growth is driven by the increasing usage of mobile devices.

As of January 2020, the social media usage rate was only at 50% for a projected 3.9 billion users worldwide.

The figure has increased over the next four years, as lesser-developed digital markets have caught up to other regions of the world. Cellular infrastructure is expected to continue to develop, increasing the availability of cheap mobile devices.

In fact, Eastern Asia leads the mobile market and is among the top-ranked global regions in mobile social networking penetration rate.

Time Spent on Social Media increased by 32% Since 2015

As social media has become more popular around the world, the time spent on the platforms have increased as well.

Since 2015, the time spent on social media has averaged around 111 minutes a day. In just eight years, the average time spent on social media and messaging apps has increased by more than half an hour for a total of 147 minutes per day.

That comes as no surprise, as the list of essential social media apps has grown considerably during that span.

Back in 2019, studies found that internet users from Latin America spent the most average time on social media for a total of 3.2 hours a day.

70% of the World Will Be On Social Media by 2027

By 2027, 70% of the world is expected to be on social media. That accounts for 7 out of every 10 people in the world.

Currently, the market leader is Facebook, which was the first social network to pass one billion registered accounts and currently has approximately 2.7 billion, monthly active users. As of today, it is the most popular social media network in the world.

Other wildly popular social media platforms include Instagram, TikTok, and Snapchat.

However, in 2022, the most downloaded social media in the Apple Store is BeReal, a new social network platform that shares real live photos with followers across the globe.


Based in Canada, Gia is a contributor at Best Sports Betting Canada. She graduated from the University of Windsor with a Bachelor of Science, so she knows the make-up of a winning bet. Gia is also interested in health, wellness, yoga, and more.

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