Bollywood still reigns supreme on YouTube, according to a recent study.
The data analysts at Best Sports Betting Canada have crunched the numbers to find the most popular channel on YouTube.
T-Series, an Indian Bollywood music channel, has dominated the No. 1 spot on YouTube after amassing 234M subscribers, 54 percent more than the next-highest YouTube channel.
Since overtaking PewDiePie for the top spot in 2019, T-Series has not looked back and now has more than double the number of subscribers of its former rival.
Kids content channels, like Cocomelon, have also become more popular over the past few years. In fact, kids content and entertainment channels made up seven of the top 10 channels on the online streaming platform.
In the world of sports, WWE flexed its proverbial muscles with 93M YouTube subscribers, nearly 5x more than the NBA, the next-highest sports league.
Here are the highlights from the data below:
- T-Series Tops List of Most Popular YouTube Channels With 234M Subscribers
- Kids & Entertainment Among Most Popular Types of Content
- WWE Is Top Sports Channel With 93M Subscribers, 5x More Than The NBA
Indian Bollywood music channel T-Series remains the most popular channel on YouTube with 234M subscribers.
That is 54 percent more than Cocomelon, the next most popular YouTube account, which has 152M subscribers.
Cocomelon is the top kids content channel on the streaming platform, but it is not the only kids account growing at an exponential rate. Kids Diana Show (107M) and Like Nastya (104M) are new additions to the list in 2023 after eclipsing 100M subscribers, a sign that the growth from the pandemic has carried over. Vlad and Nikki also snuck into the top-10 with 93M subscribers.
Another channel from India, SET India, comes in at No. 3 on the list with 150M subscribers, followed by MrBreast (129M) and PewDie Pie (111M). The three entertainment channels rounded out the top-5 YouTube accounts with the most subscribers.
Prior to 2018, PewDiePie had the most subscribers on YouTube for five years running. PewDiePie and T-Series were involved in a fierce battle for the No. 1 spot in 2018, a battle which T-Series ultimately won.
Now, T-Series has more than double the number of subscribers of its former rival.
Check out the list of the top-10 most popular YouTube channels below.
- T-Series — 234M Subscribers
- Cocomelon — 152M Subscribers
- SET India — 150M Subscribers
- MrBeast — 129M Subscribers
- PewDiePie — 111M Subscribers
- Kids Diana Show — 107M Subscribers
- Like Nastya — 104M Subscribers
- WWE — 93M Subscribers
- Vlad and Nikki — 93M Subscribers
- Zee Music Company — 92M Subscribers
*subscriber count as of Jan. 25, 2023
Note: Results exclude accounts owned by YouTube.
Kids and Entertainment channels accounted for the majority of YouTube accounts with the most subscribers.
Both categories had three of the top eight channels on the platform.
Cocomelon, a kids content channel, was the top-ranking account from either category with 152M subscribers, good for second on the list. Kids Diana Show (107M), Like Nastya (104M), and Vlad and Nikki (93M) were among the other kids content channels that made the list.
As far as entertainment channels are concerned, SET India (150M), MrBeast (129M) and PewDiePie (111M) were the most popular, finishing No. 3, No. 4, and No. 5 on the list, respectively.
Overall, kids content and entertainment channels made up 70 percent of the top 10 list. Kids content led the way with 456 million subscribers, followed by entertainment (390M) and music (326M) channels.
The WWE has flexed its online presence on YouTube, where it has gained nearly 5x more followers than the next-highest sports league.
The official WWE YouTube account has 93M subscribers, 469% more than the NBA, which has just 19.8M subscribers.
FIFA (18.7M), UFC (14.8M), and the NFL (10.5M) were next on the list of sports leagues with the most popular YouTube accounts.
To view how the WWE compares to other top sports leagues, check out the list below.
- WWE — 93M Subscribers
- NBA — 19.8M Subscribers
- FIFA — 18.7M Subscribers
- UFC — 14.8M Subscribers
- NFL — 10.5M Subscribers
- MLB — 4.05M Subscribers
- Premier League — 3.75M Subscribers
- NHL — 1.83M Subscribers
- Wimbledon — 1.47M Subscribers
- PGA Tour — 1.09M Subscribers