{"id":4727,"date":"2024-05-18T13:22:59","date_gmt":"2024-05-18T17:22:59","guid":{"rendered":"https:\/\/bestsportsbettingcanada.ca\/?p=4727"},"modified":"2024-05-18T13:22:59","modified_gmt":"2024-05-18T17:22:59","slug":"nhl-alumni-association-files-1-1m-lawsuit-against-pointsbet-canada","status":"publish","type":"post","link":"https:\/\/bestsportsbettingcanada.ca\/blog\/2024\/05\/18\/nhl-alumni-association-files-1-1m-lawsuit-against-pointsbet-canada\/","title":{"rendered":"NHL Alumni Association Files $1.1M Lawsuit Against PointsBet Canada"},"content":{"rendered":"<p><span style=\"font-weight: 400\">The NHL Alumni Association is suing PointsBet Canada, \u201c<a href=\"https:\/\/bestsportsbettingcanada.ca\/ontario\/\">Ontario\u2019s<\/a> best new legal, regulated <a href=\"https:\/\/bestsportsbettingcanada.ca\/ontario\/betting-apps\/\">online bookmaker<\/a>,\u201d for $1.1 million. This comes after PointsBet Canada decided to end its sponsorship agreement with the charitable organization.<\/span><\/p>\n<h2><b>NHL Alumni Association alleges that PointsBet is required to continue paying for its sponsorship agreement until January 2026<\/b><\/h2>\n<p><span style=\"font-weight: 400\">In a lawsuit filed Jan. 18 in Ontario Superior Court in Toronto, the NHL Alumni Association said PointsBet is \u201c<\/span><span style=\"font-weight: 400\">obligated to <\/span><span style=\"font-weight: 400\">continue paying for its sponsorship agreement until it ends on January 1, 2026, despite the government\u2019s marketing restrictions.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400\">According to the lawsuit, PointsBet\u2019s payment in the first year was $275,000 before dropping to $150,000 per year in subsequent years.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The alumni association and PointsBet initially signed a multi-year sponsorship agreement in January 2022 to provide the sportsbook exclusive marketing rights within North America to retired NHL players.<\/span><\/p>\n<p><span style=\"font-weight: 400\">However, after the alumni association signed a contract extension with PointsBet in March 2023, the <a href=\"https:\/\/bestsportsbettingcanada.ca\/new\/\">sports betting<\/a> company was required to pay an annual license fee of C$160,000, which later increased to C$170,000.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">The lawsuit said that PointsBet \u201cagreed to contribute money to a fund to pay players for their participation in marketing,\u201d per TSN\u2019s Rick Westhead.\u00a0<\/span><\/p>\n<h2><b>Alumni Association said its contract is binding, provided that the sponsor has a license to operate in Canada or the U.S.<\/b><\/h2>\n<p><span style=\"font-weight: 400\">After the \u201ctighter marketing restrictions\u201d on gambling advertising were announced in August 2023, PointsBet wrote to NHL Alumni Association President Glenn Healy on Nov. 10, 2023, informing him that the company \u201cwould terminate their agreement.\u201d\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">The alumni association alleges that its contract stated that it would be legally enforced as long as the sponsor has a license to operate in Canada or the U.S.<\/span><\/p>\n<p><span style=\"font-weight: 400\">In PointsBet\u2019s defense statement filed on March 22, the company wrote:<\/span><\/p>\n<p><span style=\"font-weight: 400\">&#8220;The essence of the agreement was that PointsBet was paying for retired players to drive PointsBet\u2019s gaming business by actively participating in the advertising and marketing of PointsBet\u2019s brands.&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400\">In February, the Alcohol and Gaming Commission of Ontario (AGCO) updated its regulations to prohibit the use of \u201cactive or retired athletes\u201d in advertising for online gambling.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u201cChildren and youth are heavily influenced by the athletes and celebrities they look up to,\u201d Tom Mungham, the AGCO\u2019s registrar and CEO, said in a statement in August 2023.<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u201cWe\u2019re therefore increasing measures to protect Ontario\u2019s youth by disallowing the use of these influential [athletes] to promote online betting in Ontario.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400\">Sports betting was legalized in Canada in August 2021, allowing provinces to regulate it. It should be noted that sportsbooks can still feature athletes in ads that advocate \u201cresponsible gambling\u201d practices.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The NHL Alumni Association is suing PointsBet Canada, \u201cOntario\u2019s best new legal, regulated online bookmaker,\u201d for $1.1 million. This comes after PointsBet Canada decided to end its sponsorship agreement with the charitable organization. NHL Alumni Association alleges that PointsBet is required to continue paying for its sponsorship agreement until January 2026 In a lawsuit filed &hellip; <\/p>\n","protected":false},"author":54,"featured_media":4729,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[36],"tags":[37,38,40],"class_list":["post-4727","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sports-betting","tag-main-page","tag-news","tag-sports-betting"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>NHL Alumni Association Files $1.1M Lawsuit Against PointsBet Canada<\/title>\n<meta name=\"description\" content=\"The NHL Alumni Association is suing PointsBet Canada, \u201cOntario\u2019s best new legal, regulated online bookmaker,\u201d for $1.1 million.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bestsportsbettingcanada.ca\/blog\/2024\/05\/18\/nhl-alumni-association-files-1-1m-lawsuit-against-pointsbet-canada\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NHL Alumni Association Files $1.1M Lawsuit Against PointsBet Canada\" \/>\n<meta property=\"og:description\" content=\"The NHL Alumni Association is suing PointsBet Canada, \u201cOntario\u2019s best new legal, regulated online bookmaker,\u201d for $1.1 million.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bestsportsbettingcanada.ca\/blog\/2024\/05\/18\/nhl-alumni-association-files-1-1m-lawsuit-against-pointsbet-canada\/\" \/>\n<meta property=\"og:site_name\" content=\"Best Sports Betting Canada\" \/>\n<meta property=\"article:published_time\" 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